To improve the flexibility of Jotun’s graphic identity, it contains a decorative element based on the penguin in the Jotun logo.


This decorative element is a pattern built up as a repeatable report in width. The pattern can be used in its entirety or it can be cut.

The pattern is especially suitable for splitting up in vertical sections.

It can be used on large surfaces like rollups, banners, flags, exhibition walls, etc., but it is also suitable as a layout background. The pattern is constant and the penguins may not be moved.



Link to examples »



Optional grey for limited circumstances and only when approved.

Note: Use of the grey pattern must be approved by Jotun Corporate in Sandefjord or from Regional or Segment Marketing.

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