In our design programme the purpose of typography differs significantly from the purposes of the logotype and corporate colours.
While these latter basic elements are solely or mainly for the purpose of creating identity, the role of typography is to communicate our messages which will vary considerably in content and objective.

The International typeface programme covers the following typeface families: Frutiger and Times

In Thailand, Times and Frutiger are to be supplemented by EAC Kannika and DB Fongham.

In the Middle East, Times and Frutiger are supplemented by Damascus.

Frutiger and Times are supplemented by Changcheng heiti, Songit and YouYuan.

In Korean language, Frutiger and Times are supplemented by the font Gulim. This font is available in several versions: Regular, Bold, Italic and Bold Italic.


For further information on our Corporate Identity

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